Guest Post: How to craft your personal branding early in your career.
Today's post is a guest post by Alec McGuffey, the co-founder of RookieUp, a design education platform. He's written a comprehensive guide to creating your personal brand when you're just starting out.
I hope your enjoy the post as well as the downloadable PDF, and gain some good insights into creating a personal brand that is unique and authentic to you.
As a new designer, having a strong personal brand is crucial if you want to stand out and make a lasting impression on potential clients and employers. But when you’re early in your career, how do you craft a unique brand identity for yourself when you’re not even sure what kind of career you’re going to build?
We’ve put together a detailed step-by-step project framework that will guide you every step of the way as you create your own personal brand from scratch. The project (which you can download below) will help you learn how to conduct effective market research to see how other designers have branded themselves effectively and then guide you through the design process as you sketch, refine, and perfect your own brand identity.
When working on your brand identity, treat it like you’d treat any actual client project. Follow the proper process rather than jumping straight into Illustrator and be sure that you get feedback as you go from peers, mentors, or colleagues.
You can download the full project here. If you finish the Personal Branding project and want even more projects and resources to help you build up a portfolio that will get you clients and help you land your target job, check out the Portfolio Starter Kit we created at RookieUp -- it’s designed specifically to help aspiring designers craft amazing portfolios so they can launch their dream careers as quickly as possible.
Alec McGuffey is the co-founder of RookieUp, a design education platform that offers short-term bootcamps and portfolio-building tools to give aspiring designers everything they need to build an amazing design portfolio and launch their design career