Want more email subscribers? Put opt-ins in these 7 places.
Your email list is one of the most important assets of your business. Unlike social media followers, people on your email list are YOURS and can’t be taken away or impacted by arbitrary algorithms.
Hopefully, you’ve created some really valuable freebies to give to your audience and now you’re ready to watch your list grow.
To make the most out of your website, make sure you are putting opt-ins in these seven key places for high conversion rates.
1. Above the fold.
The space referred to as "above the fold" on your website is what you see immediately upon landing on a webpage, before scrolling down. This is prime real estate and should be used wisely and strategically.
Keep in mind how your website looks on a computer and smaller screens as well, like tablets and phones, to ensure that all of your important information and calls-to-action show at first glance.
Make your opt-in form clear and concise and use eye-catching colors to direct attention to it.
2. In your sidebar.
If you use a sidebar anywhere on your website, you’ll want to include your opt-in form in it. (This post goes over what else is great to put in a sidebar.)
You’ll want to place the opt-in towards the top of your sidebar, if not the very first thing in it. Remember, you want to people to see it right away in the hopes that they’ll join your list.
3. In the footer.
If a reader has scrolled down to the end of one of your web pages, they are likely very engaged and it is likely that they will be interested in what you have to offer and joining your email list.
Placing an opt-in in your footer allows you to reach that reader one last time before they click elsewhere.
You can add a full opt-in form or simply a button or link to a landing page like I did.
4. At the end of blog posts.
If you’re blogging consistently and providing value to your readers, having an opt-in at the end of your posts is a no-brainer.
Readers begin to trust you and like you when you are sharing original, useful content. If they have read the entire post, most likely they will be receptive and ready to hand over their email in exchange for more valuable content if prompted.
5. A pop-up signup form.
This one is the most debatable option for an opt-in.
Some people find pop-ups annoying when they are on a website. I would agree, in some cases.
However, when used subtly and timed right, pop-ups can be great for conversions.
I would suggest creating a trigger or timer so that your pop-up isn’t activated until a reader scrolls most of the way down your web page or has been on the page for a few minutes already.
6. A custom landing page.
Are you still building your website? Well, you can put up a landing page in a matter of hours and start collecting emails even if your full website isn’t ready to launch yet.
Then, once you have launched your full, multi-page website, you can still use the landing page as an easy-to-share link to your opt-in.
My opt-in landing page below took no time at all to create and it is super convenient to have a stand-alone landing page solely for opt-ins.
7. The announcement bar.
When you see something prominently displayed at the top of a webpage, you’re likely to engage with it and take action if it interests you. That’s the goal when using the announcement bar.
In Squarespace, the announcement bar is a built-in feature that you can customize from the Design menu.
If you use Wordpress, there are plugins available that perform the same functions if your theme doesn’t have this feature built-in.
I’ve heard that it takes seeing something seven times for people to notice it and take action. By utilizing these strategies for your opt-ins you will be on your way to growing your email list fast.
Tell me: do you use these locations for your opt-ins? Have they helped generate conversions?