Today's post is a guest post by Alec McGuffey, the co-founder of RookieUp, a design education platform. He's written a comprehensive guide to creating your personal brand when you're just starting out.Read More
Yay! You've established your business and you’re ready to hire a designer to help you create your brand’s identity.
The following tips will help you prepare for the process and also give you guidance for communicating with your designer during the project.Read More
Today’s post is a fun one! It’s a chance to really dig in and get to the heart of your brand’s aesthetic.
This is the very process I use to create mood boards, and ultimately brand style guides, for my clients.
Grab a glass of wine and stick around as I teach you how to create your very own mood board for your brand.Read More
Choosing a color palette is one of the most important decisions you will make in regards to your brand. Color influences emotions, sometimes without us even realizing it, so it can affect how people will respond to and interact with your business.
If you’ve struggled with putting together a color palette, keep reading to learn about the psychology of color and how if affects your brand’s overall vibe.Read More
Branding is about emotion.
When people land on your website or one of your social media profiles, your branding communicates a story through your visuals and tone. How you make them feel is what will either resonate with them and keep them coming back or help them determine that your business just isn’t for them.Read More